We Are Users

As creatives, we like to think that our work and influence shape culture, but let’s be honest, no one really knows where this is going. We believe ideas turn quite a little different when you truly realize that the members of our industry are the same as the culture we’re trying to reach. That’s when the roles vanish and great things start to happen. “Innovation becomes obsolete within a month, a week, or sometimes even a day…” Rather than creatives, We Are Users.