Context
Within Rancho Santa Fé, there is a natural physical phenomenon with a high magnetic degree: Foco Tonal. This point energizes anything that is in or near it.
Within Rancho Santa Fé, there is a natural physical phenomenon with a high magnetic degree: Foco Tonal. This point energizes anything that is in or near it.
Strategy
The strategy focuses all the ranch's amenities around this energy, offering wellness activities and products "charged" with it.
The strategy focuses all the ranch's amenities around this energy, offering wellness activities and products "charged" with it.
Solution
We developed graphics with a high symbolic and mystical degree. For the products, we defined an energetic visual line, where lines and rays are the predominant forms.
We developed graphics with a high symbolic and mystical degree. For the products, we defined an energetic visual line, where lines and rays are the predominant forms.
