Context
Merced is a foundation that offers financial consulting for companies and social responsibility projects.
Strategy
The creative proposal focused on highlighting the connection they create with their services. It makes dreams come true by linking the right companies with the right social projects.
Solution
The graphic proposal suggests a "linking" system composed of simple forms that, when combined, generate icons and concepts. We aimed to move away from the seriousness typically associated with such foundations to create greater impact and dynamism.